βοΈHello
I'm a Product Designer with a background in psychology. I blend behavioural science π§ and competitive analysis π to build data-informed digital experiences that drive user engagement and business growth.
Awards
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The team and I from Cognizant/Zone won two Digital Product Development awards for The FA Learning Hub! These awards focus on recognising great digital products, whether itβs a website or an app, and look at everythingβfrom the initial idea to how well it works for the user.
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The BIMA 100 is an annual list published by the British Interactive Media Association (BIMA), celebrating the top 100 individuals in the UK digital and tech industries. It recognises those who are making significant contributions to the digital industry,
I was honoured to be selected particularly in the design & creative department
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Got an award for a music application app. that was designed to help artists finding the right audience.
I'm currently a Senior Product Designer at Cognizant, where I partner with talented teams to drive digital transformation. My focus is on helping clients uncover user needs and translating those insights into practical designs that deliver measurable business impact.
About
Explore innovative digital products and user-centered solutions I've helped bring to life through research and collaborative design efforts with exceptional teams.
Work
Mercer | Product Designer
Designed an AI content assistant that transforms how Mercerβs teams find, create, and manage content. View Case Study π
Pfizer | Product Designer
Drove end-to-end product design for a pharmaceutical supply chain and claims optimisation platform, streamlining medicine procurement & claims in UK pharmacies/clinics. View Case Study π
England Football Learning | UX Designer
Created the FA EFL platform's UX, enabling coaches & players to access development and learning resources. View Case Study π
Oodle Car Finance | UI Design
Delivered UI designs and a scalable design system to improve the platform experience for its users. View Case Study
VHI App | Behaviour & Market Research
Conducted behavioural science research that helped shaped VHIβs health insurance and wellness benefits feature.
View Case Study π
The FA Tactical App | Product Design
Designed an AI-powered camera experience that turns complex live games into tactical data insights and virtual assistant. Coming Soon π
AI Banking | Product Design
Explored and designed AI-driven features for a leading bank to improve user financial awareness in utility spending. View Case Study π